How to track events in Google Analytics 4 (2024) || GA4 event tracking
Learn how to send events to Google Analytics 4 with Google Tag Manager.
When GA4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this video tutorial.
In today's video, I will show you how to track events with Google Analytics 4 and Google Tag Manager. This tutorial will show:
* What events are tracked in Google Analytics 4 automatically
* What is Enhanced Measurement in Google Analytics 4
* How to track recommended events in Google Analytics 4
* How to track custom events in Google Analytics 4
* How to create new events based on other events (directly in GA4 interface)
* How to modify incoming events and fix typos in them
* How to test your events in Google Analytics 4
* And where to find your events in Google Analytics 4 reports.
=== TIMESTAMPS ===
00:00 - Intro
00:24 - List of topics in this video
01:10 - Automatically tracked events in GA4
02:07 - Enhanced Measurement in GA4
07:44 - Recommended events in Google Analytics 4
15:52 - Custom events in Google Analytics 4
24:47 - Create events in GA4 interface
28:08 - Modify events in Google Analytics 4
29:20 - Final words
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