Pantene invents "dad-dos" (like hair-dos) to show that even macho dads can -- and should -- spend quality time with their daughters, which helps girls be more self-confident, more self-reliant, and more successful. For more information about this 2016 Super Bowl commercial, visit: https://causemarketing.com/case-study/pantene-strong-is-beautiful-dad-do-case-study/