Learn how to use free form reports in Google Analytics 4. This video includes examples like landing page report, site search report, and order coupon report.

UPDATE: Exploration reports are now renamed to Free Form reports.

Explorations in Google Analytics 4 contain some pretty powerful reporting capabilities and one of the analysis techniques is the exploration reports. In this video, you will get familiar with the functionality of exploration reports and how to start doing your own analysis.

The best way to learn is by showing real-life examples and in this video, I will show you how to prepare the following reports:
* Landing page report in GA4
* Site search report
* Order coupon report
* Additionally, at the end of the video, you will see additional tips that will help you get the maximum out of this functionality. By the way, in most of the examples here, I was using the official Google Analytics 4 demo account.