What would happen if ‘win’ and ‘lose’ are no longer the only options when fighting a war? What if a third, more abstract ideal becomes the goal? And -- what if not all the players are aware of the new rules? Simon Sinek uses game theory to explain some of the strategies and outcomes behind past and present wars.

TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Simon Sinek.
Filmed at TEDTalksLive in 2015